About Rob
Rob DeFlorio has been leading teams to creative excellence for over three decades, from running marketing at Nike during its creative heyday, to starting Mother NY, the London-based agency’s first successful foray into the U.S. to shaping Radical Media’s operations and marketing as COO to founding the iconic Sauce restaurant brand in NYC.
His mission throughout his career to today has remained the same: “To create an environment where creativity can thrive.” Having led the charge with a relentless focus on marrying standout creative work with communication and business goals, he is now pursuing the next phase: serving as an outsourced, short-term partner to leaders of creative organizations.
Now, And Again
DefCo Consulting,
Founder & Leadership Advisor
After 10 years of managing my own consulting business (2009-2017), I’m diving back in. Available for senior advisory and consulting across Operational, Strategy, and Creative Marketing needs to guide leaders in coping with, triggering, and gearing up for change.
2019 - 2020
New Creative Sciences,
Chief Operating Officer
Led as the COO, using creative and analytical tools to solve complex communication issues across the world, with clients based in the US, UK and South America.
2017- 2019
RadicalMedia LLC,
Chief Operating Officer
Brought in as COO to be an agent of change, delivering visionary leadership to global multi-disciplinary content production company. Launched Radical Studio, our direct-to-client division, a key source of growth for the company. Reduced overall SG&A by 20% company-wide through effective management practices. Recruited key executives in HR, PR, and post production.
2000s
Mother NY,
Managing Partner & CEO
Launched Mother London’s stateside presence with 2 talented Creative Directors and an innovative business guy. Went from $0 to $18M in revenue and 4 to 65 employees in 6 Years. Great run. Lots of interesting marketing strategies and work for great brands. Always different and interesting. Sold my stake to my partners and moved on.
1990s
Nike,
Director of Advertising, Global
Led as the COO, using creative and analytical tools to solve complex communication issues across the world, with clients based in the US, UK and South America.
1980s
Marschalk,
Chiat/Day NY
Ran multiple branded accounts including personal care, appliances, beer. The account guy that had the respect of the creatives. Ran the Reebok business for Chiat.